McDonald's: You've Lost That Lovin' Feelin'

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When you think of successful American-made businesses, McDonald's Corporation (MCD) is sure to come to mind.  They transformed the restaurant business by focusing on a limited menu that is quick to serve customers and of course, the franchise business model.

Historically, McDonald's has been a great investment as the business rode the wave of highway travel that necessitated quick eats.  However, when investing capital it doesn't matter how good the history has been if the future isn't as bright.

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