Church & Dwight: A Near Spotless Track Record With More To Come $CHD
The consumer staples business is one that I'm intrigued by and has proven itself over time. Of course, it makes complete sense since they typically come along with lots of repeat purchases of items you use nearly every day. That's a very lucrative spot to be in, even more so since if you get a brand entrenched in a consumers mind and are able to get them to start that habit of always purchasing "X" brand for "Y" problem, you will have a customer for years if not decades.
Church & Dwight (NYSE:CHD) is very firmly in that camp with roots dating back to the 1840s for the well-known Arm & Hammer brand of baking soda. Since then, Church & Dwight has added 13 other brands into what they consider their 14 Power Brands.
Those 14 Power Brands generate greater than 80% of Church & Dwight's revenues and profits.
Church & Dwight doesn't come with the same kind of name recognition compared to the other consumer staple giants. However, that doesn't mean that investors should ignore this great business especially since they generate much more revenue per employee compared to their cohort.