Clorox: A Fallen COVID Star $CLX

#Dividend | #Stock | #Investing | Valuation

Clorox (NYSE:CLX) is a company that I've had my eye on for years. There's a lot to like about the business, for starters it's a consumer staple offering its customers every day items that they use in and around their household. From their namesake Clorox brand of cleaning solutions to Kingsford charcoal, to the all-purpose cleaner 409, Scoop Away cat litter and many other brands.

Clorox Brands CAGNY Presentation

Clorox Brands CAGNY Presentation (CAGNY 2022 Presentation)


Clorox was a huge beneficiary of the pandemic as consumers sought out their array of cleaning and disinfectant products. The share price got pushed up to extremely lofty levels unless you had an expectation that the pandemic would materially change the mindset of consumers. Personally, I didn't think we would see a sustained shift in demand and Clorox's share price, and business have fallen back in line.

Clorox's business has changed over time with 41% of FY 2021 sales coming from the health & wellness segment, 27% from household, 16% from lifestyle, and 16% from international.

Clorox's share price has retreated nearly 40% since their peak in Q3 2020 which made me want to take another look at this high quality business.

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